ADG celebrates 20 years!

The Association Development Group’s lead copywriter, Beverly Seinberg, sat down with the company’s founder and president, Kathleen Van De Loo, for an interview about its 20-year milestone.

How did the Association Development Group come to be?

I spent the first part of my career working in government relations firms, doing communications, organizational management, advocacy and political campaign work. While on maternity leave with my first child, I received a call from a client who said, “We’re in negotiations with the firm, but we’d like to work with you independently. Would you consider it?” I hung up the phone, and with my little one on my shoulder, wrote a business plan.