Unless you’re writing comic-book dialogue or shilling on Facebook for your multilevel marketing hustle, there are two deadly sins to avoid when it comes to question marks and exclamation points:

  1. Don’t do this!! Double (or triple, or more) question marks or exclamation points only send one message: Is this writer for real???

  2. Don’t mix them up — as in “What in the world?! Can you believe this!?!” No matter how intense the emotion attached to the question, let the words convey that. 

Fun Fact: In the 1960s an advertising executive, Martin Speckter, invented a question mark/exclamation point hybrid called the interrobang, but it never really caught on.