Associations make New York state, our country and our world a better place – in a big way.

The Association Development Group and its creative division, Studio136 created this short video to tell the association story. It’s filled with facts about the history of associations, the contributions they’ve made to the world and the role they play in the economy.

Finding all those facts was challenging – because they aren’t common knowledge. This made us more determined than ever to change that.

We hope you’ll share this video and spread the word about the value of associations and the work association managers do.

The Association Development Group’s lead copywriter, Beverly Seinberg, sat down with the company’s founder and president, Kathleen Van De Loo, for an interview about its 20-year milestone.

How did the Association Development Group come to be?

I spent the first part of my career working in government relations firms, doing communications, organizational management, advocacy and political campaign work. While on maternity leave with my first child, I received a call from a client who said, “We’re in negotiations with the firm, but we’d like to work with you independently. Would you consider it?” I hung up the phone, and with my little one on my shoulder, wrote a business plan.