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September 2020

Let’s Face It! Member Engagement in the Age of COVID Calls for Creative Visuals

Before there was FaceTime, the app, there was face time, the thing – as in good old-fashioned in-person interaction.

As life has gone online, associations have had to find new ways to connect with members and keep them engaged. Online events, from webinars to virtual happy hours to entire conferences, are one way to do this, but what about in between events? What about the members and prospective members who may not have the time to ...

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June 2020

Five Lessons for Associations From COVID-19

History may remember the COVID-19 as the World’s Longest Teachable Moment, as we learn more about ourselves, our abilities, our world and one another – and of course, about our associations. Here are some lessons that associations can take away from these strange new times.

1. Webinars – they’re not just for education anymore.

Remember when webinars were dull, dreary, “talking head with slide show” affairs? Since th...

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May 2020

The Kevin Bacon Effect or, How I Learned to Stop Networking and Start Connecting

By Beverly Seinberg
Lead Copywriter

Several years ago, I attended a community “networking event” for women. I had been laid off from a job I’d held for almost 20 years and was having trouble finding another. A friend suggested I attend in hopes of making a connection that would lead to new employment.

Although I’d rather have root canal than make small talk with strangers, I went for it. I had bus...

Read more: The Kevin Bacon Effect or, How I Learned to Stop...
August 2019

Yes, There Is Such a Thing as Too Much Digital

There’s no doubt technology has transformed the way associations – and everyone else – conduct business. For the most part, that’s a good thing.

Email allows us to connect instantly with members and supporters while saving postage and trees. Research can be completed with the click of a mouse instead of a trip to the library.

With video and phone conferencing, boards and committees can conduct business without the expen...

Read more: Yes, There Is Such a Thing as Too Much Digital