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June 2020

Five Lessons for Associations From COVID-19

History may remember the COVID-19 as the World’s Longest Teachable Moment, as we learn more about ourselves, our abilities, our world and one another – and of course, about our associations. Here are some lessons that associations can take away from these strange new times.

1. Webinars – they’re not just for education anymore.

Remember when webinars were dull, dreary, “talking head with slide show” affairs? Since th...

Read more: Five Lessons for Associations From COVID-19
May 2020

The Kevin Bacon Effect or, How I Learned to Stop Networking and Start Connecting

By Beverly Seinberg
Lead Copywriter

Several years ago, I attended a community “networking event” for women. I had been laid off from a job I’d held for almost 20 years and was having trouble finding another. A friend suggested I attend in hopes of making a connection that would lead to new employment.

Although I’d rather have root canal than make small talk with strangers, I went for it. I had bus...

Read more: The Kevin Bacon Effect or, How I Learned to Stop...
August 2019

Yes, There Is Such a Thing as Too Much Digital

There’s no doubt technology has transformed the way associations – and everyone else – conduct business. For the most part, that’s a good thing.

Email allows us to connect instantly with members and supporters while saving postage and trees. Research can be completed with the click of a mouse instead of a trip to the library.

With video and phone conferencing, boards and committees can conduct business without the expen...

Read more: Yes, There Is Such a Thing as Too Much Digital
July 2019

Board Disruptors: The Good, the Bad and the Ugly

Association boards are made up of volunteers who are donating their time to the organization, so dealing with a problematic president, churlish chair or disagreeable director can be tricky. Unlike employees, they can’t just be taken off the payroll – they aren’t on it.

One place to start is by focusing on the positive aspects of our relationship with these disruptive folks – the way they have forced us to develop the skills tha...

Read more: Board Disruptors: The Good, the Bad and the Ugly